How Technology Makes Strange Bedfellows [Slideshow]

AS QUOTED IN
CIO | Insight Logo

 

I recently had the chance to speak with Karen Frenkel at CIO | Insight. We talked about the mutual benefits of several unlikely yet real partnerships—IBM+Twitter, Apple+Microsoft, Tesla+Airbnb.

And I weighed in on the likely source of inspiration behind these unexpected collaborations: customers.

“Engaging customers helps companies uncover unlikely B2B partners in adjacent or seemingly unrelated spaces.”

View the whole slideshow >>

Related Stories

Customer Advisory Boards: How Difficult Conversations Drive Change

Posted on 04.27.2023 by in Customer Advisory Boards

One of my first jobs out of university was working in the headquarters office of a local business with several locations. In this role, I worked closely with the customer service representatives, and we received feedback, questions, and  

Continue Reading »

Tackling the Transformation Challenge

Posted on 01.31.2019 by in Featured, Understanding the C-Suite

Transformation was at the top of the priority list for most organizations in 2018, whether it was creating a digital transformation strategy, or beginning to implement that strategy. A month into 2019, it is clear that transformation remains a hot  

Continue Reading »

Mastering Executive Engagement
What’s Holding You Back?

Posted on 01.10.2019 by in Engagement Strategy

Strong relationships with your c-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

Continue Reading »

Customer Experience Conundrum – The Fine Line Between Self-service and Customer Service

Posted on 06.21.2018 by in Misc

Self-service, when it works, it is a wonderful thing: online shopping when insomnia strikes, checking in for your flight on the way to the airport, using your phone to hail a ride downtown. However, there are still plenty of occasions  

Continue Reading »

Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »