In my recent article, Creating Content that Connects with the C-Suite, I talked about the importance of data in creating content that impresses executives. Executives value data, and companies have responded by conducting surveys. But, this “research” often falls short because it is not at the level needed for this audience. If you are creating research for executive clients and prospects, there are several elements to consider…
Customer Advisory Boards
An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.
Understanding the C-Suite
Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.