Is the Voice of Your Customer Being Drowned Out by Big Data? [Article]


Customer Think Logo


For marketers who perpetually seek metrics, big data seems like a jackpot of insights and opportunities for quantitatively measuring the impact and results of marketing efforts. So, it’s no surprise that companies are responding with their wallets. According to one industry report, U.S. marketers will spend $11.5 billion this year on data and related solutions, an increase of a half-billion dollars over last year.

Armed with big data, hundreds of companies are loudly proclaiming themselves as customer-centric. From marketing to sales models, big data seems to have sparked permission for companies to declare themselves as experts on their customers’ needs and priorities.

But will these metrics be able to tell you what customers really want from your business?

Read the full article >>

Related Stories

The Next Frontier…Understanding Your Customers’ Customers

Posted by in Engagement Strategy, Featured, Understanding the C-Suite

So you think you’ve nailed it.  You are a B2B marketer who spends 25%-30% of your time with customers; you collect insights across a range of customer communication channels; and you analyze and integrate what you learn into the other  

Continue Reading »

Retail Therapy: 3 Secrets Behind Thriving Brick-and-Mortars [Article]

Posted by in Engagement Strategy

[AS SEEN IN TOTAL RETAIL] Three common traits shared by successful retailers navigating omnichannel experiences

Continue Reading »

4 Ways for B2B Businesses to Keep Their Customers [Article]

Posted by in Engagement Strategy

[AS SEEN IN HARVARD BUSINESS REVIEW] Advice on how to bring value to your customer engagement strategy.

Continue Reading »

Four Ways Online Customer Surveys Go Awry & Easy Fixes [Article]

Posted by in Customer Advisory Boards

[AS SEEN IN CUSTOMER THINK] Organizations often look to scale the experiences and meaningful dialogues that take place in intimate customer advisory board meetings. Moving this in-person experience to the online world of feedback forums and online surveys poses challenges.

Continue Reading »

Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »