Is the Voice of Your Customer Being Drowned Out by Big Data? [Article]


AS SEEN IN

Customer Think Logo

 


For marketers who perpetually seek metrics, big data seems like a jackpot of insights and opportunities for quantitatively measuring the impact and results of marketing efforts. So, it’s no surprise that companies are responding with their wallets. According to one industry report, U.S. marketers will spend $11.5 billion this year on data and related solutions, an increase of a half-billion dollars over last year.

Armed with big data, hundreds of companies are loudly proclaiming themselves as customer-centric. From marketing to sales models, big data seems to have sparked permission for companies to declare themselves as experts on their customers’ needs and priorities.

But will these metrics be able to tell you what customers really want from your business?

Read the full article >>

Related Stories

Retail Therapy: 3 Secrets Behind Thriving Brick-and-Mortars [Article]

Posted on 08.30.2017 by in Engagement Strategy

[AS SEEN IN TOTAL RETAIL] Three common traits shared by successful retailers navigating omnichannel experiences

Continue Reading »

4 Ways for B2B Businesses to Keep Their Customers [Article]

Posted on 12.7.2016 by in Engagement Strategy, Featured

[AS SEEN IN HARVARD BUSINESS REVIEW] Advice on how to bring value to your customer engagement strategy.

Continue Reading »

Four Ways Online Customer Surveys Go Awry & Easy Fixes [Article]

Posted on 11.8.2016 by in Customer Advisory Boards

[AS SEEN IN CUSTOMER THINK] Organizations often look to scale the experiences and meaningful dialogues that take place in intimate customer advisory board meetings. Moving this in-person experience to the online world of feedback forums and online surveys poses challenges.

Continue Reading »

Expert: How Feedback Really Impacts Strategy [Article]

Posted on 09.29.2016 by in Customer Advisory Boards

[AS SEEN IN BIZ REPORT] Insights into the value of forming a Customer Advisory Board

Continue Reading »


Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

Learn More »